Social media is no longer the new kid on the block. Every organisation should have a presence on one of the various platforms available, or at least have considered the possibility of one.
Charities who are looking forward cost-effective exposure to drive more interactions, attract more funding, or raise their prominence in their given area, should look to social as a key avenue to growth.
One of the best platforms for this is Twitter, the simplest and probably best know relationship building and maintenance tool. Here’s our basic checklist of points, supporting charities as they embark on their social media journey. And we’re starting with Twitter Advice for Charities.
Following these steps should put you in a position where your business is ready to launch a fruitful brand building campaign…
- Create a Twitter profile
The simple task of creating a Twitter handle (username). Keep it relevant and utilise it for online search, that means including your charity name. Failing that, try and include something relevant to your sector or products.
- Understand how to use Twitter
Often small businesses and smaller charitable organisations don’t have dedicated marketing resource, let alone social media, so it’s important that the person in control of the account clues up on their Twitter knowledge. This means making sure you know at least the key terms. Know your hashtags from your URLs, your tweets from your retweets, and your handles from your direct messages.
- Who should you follow
Unless you’re a charity with a high profile, the chances are your followers will only grow steadily and also slowly. The key to starting life out on Twitter is to only follow accounts that are relevant to your charity.
- Know your target audience
Put yourself in your customer’s shoes; what do they want to hear from you? They definitely won’t want to hear what’s on your canteen menu, but what they might be interested in is how you’ve helped a client like them, perhaps via a new product or service. Twitter is a great tool for driving traffic to your website (everybody should have one of these) which could lead to custom.
- Build and protect your brand
Standards need to be maintained at all time and that means not being sloppy with your brand. Maintain your air or professionality and use Twitter as you would any other extension of communication. Tweet in the right tone, maintain style continuity and ensure that you use a spell check before sending! Maintaining this continuity will help generate whatever image of your company you are wanting to portray.